Case Study 15 : Amazon’s distribution strategy
Case Study 14: Old Spice – Humor and Absurdity as the Cornerstone of Brand Revival
Case Study 13: Warby Parker – “Affordable Luxury” in Eyewear
Case Study 12: Tesla – Disruption and Innovation as Brand Pillars
Case Study 11: Volvo: Safety as a core brand value.
Case Study 10: Apple’s pricing strategy: How Apple uses premium pricing to maintain its brand image and profitability.
