• Case Study 22 : P&G’s approach to market research

• Case Study 21 : Netflix’s use of A/B testing

• Case Study 20 : Google’s use of data analytics

• Case Study 18: The Impact of Social Media on Consumer Behavior

• Case Study 17 : The Psychology of Buying – How Retailers Use Simple Psychological Tricks to Influence Consumer Behaviour and Drive Sales

• Case Study 16 : Red Bull’s promotion strategy

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