Case Study 11: Volvo: Safety as a core brand value.
Case Study 10: Apple’s pricing strategy: How Apple uses premium pricing to maintain its brand image and profitability.
Case Study 9 : Starbucks’ product strategy: How Starbucks has expanded its product line beyond coffee to include food, merchandise, and even music
Case Study 8 : Harley-Davidson’s positioning: How Harley-Davidson has positioned itself as a symbol of freedom and rebellion
Case Study 7 : Dove’s Real Beauty campaign
Case Study 6 : Nike’s target market segmentation:
