Case Study 17 : The Psychology of Buying – How Retailers Use Simple Psychological Tricks to Influence Consumer Behaviour and Drive Sales
Case Study 16 : Red Bull’s promotion strategy
Case Study 15 : Amazon’s distribution strategy
Case Study 14: Old Spice – Humor and Absurdity as the Cornerstone of Brand Revival
Case Study 13: Warby Parker – “Affordable Luxury” in Eyewear
Case Study 12: Tesla – Disruption and Innovation as Brand Pillars
