Digital Marketing Foundations
Marketing fundamentals, consumer behaviour, digital marketing, customer journey, target audience, buyer persona, value proposition, media types, channel mix
Search Marketing:
Website development, Search Engine Optimization (SEO), Keyword Research, On-Page and Off-Page Optimization, Technical SEO, Local SEO, SEO Keyword Research with Al, Content Structure with Al, Title & Meta Description with AI
Social Media Marketing:
Social Media Platforms, Content Creation and Curation, Community Management, Social Media Advertising, Influencer Marketing
Content Marketing:
Content Strategy, Content Creation (Blog Posts, Articles, Videos), Content Distribution and Promotion, Content Marketing Analytics, Content Marketing using Al-Idea generation, content creation & automation
Email Marketing:
Email Marketing Fundamentals, Building an Email List, Email Campaign Creation, Email Automation, Email Marketing Metrics
Paid Advertising:
Google Ads, Social Media Advertising, Display Advertising, Retargeting, Programmatic Advertising
Analytics and Measurement:
Google Analytics, Data Analysis, Performance Tracking, Reporting
Generative AI
AI in web development, search/social media marketing, prompt engineering, multimedia generation, AI chatbots, automations, content creation, custom GPTs, and branding campaigns
Paid Advertising:
Google Ads, Social Media Advertising, Display Advertising, Retargeting, Programmatic Advertising